Story-led learningCharacters, places and songsMade by people, helped by AI

Where every child can learn through magic, stories, and IMAGINATION.

iFairy is a story world in the making: characters, places and songs, with story-led lessons growing out of them, for UK families, homeschoolers, tutors and children who need learning to feel personal, kind and alive.

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Story first

Every lesson starts with a character, a place and a reason to care.

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UK Curriculum

We're mapping our content to the National Curriculum, from KS1 upwards.

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Story & Song & AI

We're designing learning as adventures and musical memory hooks, with characters, lore and songs from the iFairy world.

Live creative library

Explore the iFairy Galleries

Step inside a growing visual universe of fairy-tale characters, colouring ideas, musical worlds, animals and creative learning inspiration — curated from the official iFairy Pinterest project.

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74Public boards
3,955Creative Pins
7Themed categories

A visual doorway into every story

Browse boards and Pins by category or tag, discover characters for a new learning journey, and turn visual inspiration into stories, activities and imaginative conversations.

Animals & NatureColouring & ActivitiesFairy WorldsFantasy CharactersMusic & SoundToys & CharactersiFairy Universe

Curated by hand

The gallery publishes no child names, private file paths or tracking identifiers. Pinterest publishing remains under human review.

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Our Purpose

To ensure that every child — regardless of wealth, geography, social circumstance or family background — receives equal access to humanity's greatest treasure: knowledge. To end the era where a child's question could echo into silence, replacing isolation with guidance, confusion with clarity, and passive screen time with imaginative learning.

Vision

A future where learning feels like a story worth following.

Mission

To build an imaginative learning world where storytelling, music and AI meet in one journey: inclusive by default and neuro-affirming at every step. We're mapping our content to the National Curriculum, from KS1 upwards.

Why Families Need iFairy

The modern learning challenges we're here to solve.

Family challenges

Parents Overwhelmed

Homeschooling families must plan curriculums, track progress, and document everything. It's endless prep.

Family challenges

Neurodiverse Needs

Standard textbooks fail neurodiverse learners. Some need stories, some need music, some need dynamic pacing.

Family challenges

Lost Wonder

Learning too often feels like a checklist. Children remember what moves them: a character, a song, a world.

Family challenges

Passive Screens

Too much screen time is consumption. We're building tools that turn screens into active, conversational learning.

iFairy projects

What is live today and what we are building next. Anything not yet built is marked as such.

Learning ecosystem · Layer

iFairy Galleries

Fairy-tale characters, colouring ideas and creative inspiration from the iFairy Pinterest collection.

Learning ecosystem · Layer

AUREN Guardian

Open safeguarding guides, a legal library and crisis help for families and schools.

Learning ecosystem · Layer

Curricum

Our curriculum engine for teachers and school staff, mapping content to the National Curriculum from KS1 upwards.

Learning ecosystem · Layer

Bot Lab

AI learning companions, tested privately. The public chat is switched off.

Built for the whole community

Community & universe · Audience

Parents

Community & universe · Audience

Homeschoolers

Community & universe · Audience

Tutors

Community & universe · Audience

SEN & Neurodiversity

Discover the iFairy Universe

We're building a story world where learning happens in subject kingdoms guided by the iFairy race: characters, lore and songs that help memory stick. You can already meet some of them in our galleries.

Where every child belongs.

Start with what is live today: open safeguarding guides from AUREN Guardian and the iFairy galleries.

Roadmap

This is where we're heading. Anything not yet built is marked as such, because we'd rather you trust us than be impressed by us.

Now

In development

Roadmap · Now

Curricum

Our curriculum engine for teachers and school staff, mapping content to the National Curriculum from KS1 upwards.

Roadmap · Now

Bot Lab

AI learning companions, tested privately. The public chat is switched off.

Roadmap · Now

Books Library

The interactive flipbook reader works; the first iFairy books are being prepared.

Next

Coming soon

Roadmap · Next

iFairy Academy

Story-led lessons and practice built around UK learning journeys.

Roadmap · Next

Parent Studio

Learning records and printable evidence for home-educating families, including support for SEN and neurodiverse learners.

Roadmap · Next

Family & tutor accounts

Sign-in for families and tutors, once privacy is in place.

Later

Coming soon

Roadmap · Later

Encyclopedia

A curated, source-cited knowledge library linked to the curriculum maps.

Roadmap · Later

iFairy Universe

The characters, places and songs of the iFairy world.

Roadmap · Later

iFairy Marketplace

Ready-made learning helpers for families, gathered in one place.

Roadmap · Later

Paid plans that fund free places

We're not selling anything yet. When iFairy launches, paid plans will help fund free access for children who need it most.

Roadmap · Later

Impact reporting

Open reporting on who iFairy reaches, once there is something real to report.